During the COVID-19 pandemic, little attention has been paid to people who got infected and were left to deal with uncomfortable symptoms. The United COVID Survivor Study was created to understand which medicines and remedies used, could help scientists learn valuable treatment for recovery. This initiative needs 10,000+ volunteers 18 years and older, who either have recovered from COVID-19 or were recently diagnosed with COVID-19, to participate in the survey and be part of the study. To achieve this, a website to house the survey and study was conceived, along with an easy-to-use app. To create awareness, a social media campaign would urge potential participants to visit the website and take the online survey. Lastly, a distinctive brand identity visually connecting all touchpoints, would guide participants from the first social post interaction to the final online survey page.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.