Spring Sing is an annual event, showcasing UCLA’s students performing song and dance since 1945. To promote this show that attracts celebrities, scouts and Bruins of all ages, a concept was needed that could integrate the Spring Sing logo across the entire line of promotional event materials. Inspired by classic rock concert posters from the past, the solution features a modern take on rock band, musical icons in blue and gold colors. Along with compelling headlines that speak to UCLA students and alumni, the campaign infused excitement and appeal, resulting in a sold out crowd at Pauley Pavilion.
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