UCLA plans to launch a new cloud-based financial management system that will change how the campus manages finance-related responsibilities. The new program will improve workflow and simplify life for employees, making it easier to enter data, pull reports, process invoices, and manage grants. In order to garner support and build excitement, a need for a memorable name and distinctive mark is required to announce the project and launch support initiatives.
Elevating finance to a higher level.
The name ‘Ascend’ is an active verb that evokes a feeling of elevation — rising above the old way of doing things, taking your workflow to a higher level. It positions the platform as more advanced, leaving inefficiency behind and enabling an easier, more effective approach to finance.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.