Stories in the media have exposed tensions and fueled perceptions that UCLA lacks a commitment to equity and inclusion. This is a perception that comes up in the recruitment process. UCLA values diversity, and this must be supported at an institutional level. The result is a brochure that speaks to the power and complexity of UCLA’s diversity. By bridging past alumni with current students, the institution leverages its heritage to unify and inspire young people of all backgrounds to know UCLA is where they will thrive and as a place where they can achieve their dreams, no matter the barriers that they may face.