Due to stay-at-home orders during the COVID-19 pandemic, various UCLA campus partners developed online initiatives to keep everyone informed. A common theme among all of UCLA’s initial online messaging, was that of providing positivity during this time of crisis. To build community, connectivity, and foster resilience during these challenging times, a series of short, 20-30 minute interviews with UCLA experts, highlighting areas of research to help everyone cope was launched via Zoom. An online brand identity was developed and implemented to all virtual touch points, including website, emails, and social media posts. 
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.
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